The Life Givers Network
As a young nonprofit, The Life Givers Network was seeking
to create greater awareness about its life-changing program
for those suffering from cancer along with their caregivers. To get
the word out, CLARUS ASSOCIATES developed a comprehensive
marketing plan for the organization, along with a multimedia
CD on the life-transforming effects of the Life Givers. You
can view the PowerPoint version of that presentation, which
was presented with an APEX Award of Excellence,
here.
Rutgers
University
Faced with staffing changes, the Newark campus of Rutgers
University turned to CLARUS ASSOCIATES to assist with the
writing and production of its faculty-staff newsletter, its
main communication vehicle for keeping the campus community
informed. Other projects CLARUS has handled for the campus
include the development of a Student Life brochure and an
update of its Visitors Guide. In 2006, one of the newsletter
CLARUS developed for the campus was presented with a First
Place Award from the Garden State Journalists Association.
You can view that newsletter
here.
( PDF will open in new window)
Caldwell
United Methodist Church
An active and involved church, Caldwell United Methodist was
looking for a way to better promote and involve the community
in its outreach programs when it approached Kathleen Brunet
Eagan, president of CLARUS ASSOCIATES. In an evening session
held at the church, Kathleen provided the volunteers with
strategies they could put to immediate use to inform and engage
the local community. To read some of the strategies she shared,
see the “Top Ten Tips for
Writing Effective Press Releases”.
Professional
Management Associates
A highly successful organization serving professional associations,
PMA was looking for someone to launch an e-newsletter for
one of its clients when it engaged CLARUS ASSOCIATES for the
task. From design through distribution, CLARUS met the need
developing an e-newsletter that informs without overwhelming.
For tips on writing online newsletters, see the “Top
Ten Tips for Writing for the Web.”
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