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Case Studies

The Life Givers Network
As a young nonprofit, The Life Givers Network was seeking to create greater awareness about its life-changing program for those suffering from cancer along with their caregivers. To get the word out, CLARUS ASSOCIATES developed a comprehensive marketing plan for the organization, along with a multimedia CD on the life-transforming effects of the Life Givers. You can view the PowerPoint version of that presentation, which was presented with an APEX Award of Excellence, here.

Rutgers University
Faced with staffing changes, the Newark campus of Rutgers University turned to CLARUS ASSOCIATES to assist with the writing and production of its faculty-staff newsletter, its main communication vehicle for keeping the campus community informed. Other projects CLARUS has handled for the campus include the development of a Student Life brochure and an update of its Visitors Guide. In 2006, one of the newsletter CLARUS developed for the campus was presented with a First Place Award from the Garden State Journalists Association. You can view that newsletter here. ( PDF will open in new window)

Caldwell United Methodist Church
An active and involved church, Caldwell United Methodist was looking for a way to better promote and involve the community in its outreach programs when it approached Kathleen Brunet Eagan, president of CLARUS ASSOCIATES. In an evening session held at the church, Kathleen provided the volunteers with strategies they could put to immediate use to inform and engage the local community. To read some of the strategies she shared, see the “Top Ten Tips for Writing Effective Press Releases”.

Professional Management Associates
A highly successful organization serving professional associations, PMA was looking for someone to launch an e-newsletter for one of its clients when it engaged CLARUS ASSOCIATES for the task. From design through distribution, CLARUS met the need developing an e-newsletter that informs without overwhelming. For tips on writing online newsletters, see the “Top Ten Tips for Writing for the Web.

 

 
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